Miracle Method takes lead quality seriously.. As part of our ongoing efforts to ensure you receive only valid leads, we have instituted additional quality checks.
These checks are intended to be completely invisible to valid customers.
When a web lead is submitted via the website, landing pages, and other paid media sources, the following quality control checks are undertaken:
Email validation
The email address is checked in several ways to ensure it is valid, including
Verifying the domain name (i.e. the @domain.com part) is valid.. That it exists, that it has an email service set up, and that it is not a known scammer.
Verifying the full email address is not a known scam/spam address
If the email address is from a large provider with known rules, we also verify whether the email address matches their rules. For example, @msn.com email addresses cannot be less than 3 characters long, so nj@msn.com cannot be valid.
Identifying ‘catch all’ emails where many email addresses are generated but only go to a single location.
Typos in common email domains (such as @gmial.com instead of @gmail.com)
Phone validation
The phone number is checked to ensure
That it is in a valid format
That the phone number is serviced by an actual carrier
That the carrier believes the phone number is valid.
Note this does not guarantee a working number, but it does filter out many typos and ‘made up’ numbers.
Robot/Spam detection
Each visitor submitting a form undergoes extensive anti-spoofing and anti-spam checks utilizing signals from Google and others. This information is used to calculate a risk score, which drives an automated process designed to reject visitors identified as highly risky.
Device fingerprinting
Each visitor is electronically identified with a unique ID, and this ID is checked against a global database of other activity taken across the entire internet by this visitor.. This information is also used within our risk scoring model to ensure unusual activity is automatically detected and rejected.
The above process is entirely automated and does not require any work on the franchisee’s part.
Frequently Asked Questions
Q: How can I be sure valid customers aren’t deterred from submitting a lead?
A: If your customer provides a valid personal email address and phone, they won’t see any change. All our checks are intentionally zero-friction for normal users.
Q: What if a valid customer is caught by this - for example they are on vacation in Russia while simultaneously entering a bad phone number and using an invalid email address?
A: The customer will be prompted to enter a correct phone and/or email. As a last resort, the customer will be prompted to call your office in the unlikely event they are exhibiting an extremely high risk score.
Q: Can I see my leads risk scores in order to decide who to conotact?
A: No. If a lead lands in your inbox/phone line, you should work the lead with the presumption it is valid.